In good economic times or bad, companies that engage public relations/marketing firms want something to be done differently.  But in the effort to make something happen too quickly, organizations do the wrong things, at the wrong time, with the wrong focus. 

Citing critical need and speed, they want “down and dirty” solutions that are just that. Defaulting to superficial analysis and standard tactics without digging deeper into their pain, sales issues and just as important, culture, leads to ineffective programs and lackluster results.  They want to see material “stuff”, before laying out an effective communications strategy, which usually trumps doing something different... and doing it right.

Stuff should never come before strategy.  That is at the center of what Element-R Partners does for its clients. We supply the missing element that helps transition between the two: relevance.  Working in close collaboration with its clients, Element-R extracts information to create traceable, significant and logical connections to help make optimal decisions about the right actions to take and what “stuff” to use.

Element-R works to supply strategy for every assignment, from the simplest press release to a multi-faceted communications program.  Through our R-MAP planning process, we work with our clients to reveal real priorities, examine all the elements that are crucial to charting the correct course and deploy the right tools to achieve the client objectives.

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R-Map | Principles | Professionals

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