Element-R Partners can make your company more relevant and remarkable with a new presentation of your company in brochures, product literature, online and print advertising and other sales support and marketing communications materials – all hitting the mark on what your customers care about.
- Sales Collateral:
Integrated Project Management Company (IPM)
This established project management firm wanted to present a more professional image through its sales collateral. Its current package was a simple folder with multiple single sheets of text-heavy copy.
IPM agreed with Element-R’s philosophy that the new marketing collateral should strongly emphasize the value the company produces for its clients (rather than the traditional litany of describing who the company is, what the company does, etc.). Design was also a factor. The 11×11 wire-bound booklet — another departure — artfully presented the client’s results and methodology, with bound pages, free-standing insert service pages (for flexibility over time), and a small inserted booklet describing the many myths about project management.
Result: The brochure was a winner: It was enthusiastically received for its atypical content and format, winning a 2002 Silver Trumpet Award from the Publicity Club of Chicago in the brochures, booklets or books category. The brochure was then used to introduce the company to the media, resulting in multiple article placements and an invitation for the company founder to become a quarterly columnist for a global industry magazine.
- Circuit Service, Inc.
Thirty year-old Circuit Service, Inc., manufacturer of printed circuit boards, had limited and outdated corporate literature and basic sales messages. Element-R attacked the problem by first gathering customer input, then guided CSI through a messaging brainstorm to strengthen its sales story and identify the many valuable aspects of its services. The company’s new messages were brought together in a new corporate brochure and website, giving CSI a high-impact presentation of its capabilities – both well-received by employees, customers and new prospects.
- Encore Home Audio Integrated Campaign
Linear’s introduction of Encore, a new home audio system, called for an integrated, proactive marketing campaign to support sales through its professional dealers. The greatest need was to give dealers a tool to present the system to consumers. The multi-pronged campaign included a consumer focused brochure; direct mailers; ads; tradeshow promotions; supporting technical literature; countercards to highlight the system at its dealer locations; and a direct mail piece to dealers about the choice of Encore in the 2011 KB Homes Martha Stewart Concept House.
- Home Technology Group Corporate Literature
Fifteen separate companies – all manufacturers of various electronic products for the home – are represented by Linear’s Home Technology Group (HTG). The corporation needed a way to present each company as part of the ‘Resource 1’ whole. It turned to Element-R to conceptualize and create a complete package that allowed HTG the flexibility to present one or more of the companies in different sales scenarios. A logo for Resource 1 was developed, along with a schematic color strategy for each of the 15 company profiles. To ensure each piece had a consistent look, while retaining an independent presentation of products and capabilities, Element-R created a single content and design format. A portfolio-style outer folder houses all 15 company profiles, with an introductory piece about the HTG.