Advertising & Literature
A New Look for a Successful Service Firm
Award-Winning Brochure Gets Attention
This established project management firm wanted to present a more professional image through its sales collateral. Its current package was a simple folder with multiple single sheets of text-heavy copy.
IPM agreed with Element-R’s philosophy that the new marketing collateral should strongly emphasize the value the company produces for its clients. A unique 11×11 wire-bound booklet and inserts artfully presented the client’s results and services.
The new brochure was enthusiastically received for its atypical content and format, winning a 2002 Silver Trumpet Award from the Publicity Club of Chicago in the brochures, booklets or books category. The brochure was then used as a media introduction, resulting in multiple article placements and an invitation for the company founder to become a quarterly columnist for a global industry magazine.
Manufacturing Firm’s Marketing Refreshed by Customer & Staff Insights
Non-Tangible Values Highlighted in New Brochure, Website
Thirty year-old Circuit Service, Inc., manufacturer of printed circuit boards, had limited and outdated corporate literature and basic sales messages. Element-R attacked the problem by first gathering customer input, then guided CSI through its r-Map Insight Phase messaging session to strengthen its sales story and identify the many valuable aspects of its services.
The company’s new messages were brought together in a new corporate brochure and website, giving CSI a high-impact presentation of its capabilities – both well-received by employees, customers and new prospects.