Publicity gives you credible editorial exposure at a lower cost than advertising. Complete publicity and PR programs get you noticed, from press releases optimized for the Internet, to press kits and bylined articles, through speaking engagements, online white papers and truly expert media relations.
Even better, today you can be your own medium. Element-R Partners can get your voice heard and bolster your digital presence with smart articles and commentary, and leverage publicity content in blogs, Facebook, LinkedIn, Google+ and other social media platforms.
- Broadening Awareness:
IHS Healthiest Companies in America PR Campaign
Interactive Health Services (IHS), the leading provider of population health management programs to companies throughout the U.S., wanted to launch an annual recognition program for client companies that had exceeded their employees’ collective health improvement goals for the year. Element-R, working with Unicom Marketing Group, developed the company’s first PR program to support the Awards, while exposing IHS’ highly successful service to the broader, national business community.
Working closely with the executive and sales teams, Element-R captured the IHS brand story, and announced the Healthiest Companies award winners via a national and local publicity campaign. A new web site specific to the Award was also created as an online component to the campaign.
National and local press materials and aggressive media contact resulted in 46 articles published nationally and online, reaching nearly 50 million people. Element-R also conducted a radio media tour featuring IHS’ CEO and President, resulting in airtime at more than 1,000 broadcasters, reaching an estimated 7.8 million listeners – an impressive success for the company’s first public relations campaign.
- Building Credibility: FSAG
When Financial Solutions Advisory Group, Inc. (FSAG), a national Registered Investment Advisory (RIA) firm serving high net-worth individuals, needed to project credibility with prospects, Element-R used the firm’s experience in acquiring a retiring solo RIA to gain market authority.
Older investment advisors were retiring and selling off their client bases to a new generation of advisors their clients have never met. Proof of this trend was the emergence of M&A and acquisition services for investment advisors supplied by Schwab and Fidelity, among others.
The public relations campaign created by Element-R helped FSAG leverage the trend by reporting on it and supplying eight helpful tips clients should ask a new advisor when the old advisor sells out.
Feature interviews on Bloomberg Television, and a cover story in Worth magazine, among other placements, helped FSAG open dialogue with new partners – and close business with new clients.
- New Division Launch:
Integrated Project Management Co. (IPM)
The newly-formed Life Sciences division of IPM wanted visibility at the CRO (Contract Research Organization) Partnership Conference. The event was the initial step in building greater awareness for a major life sciences conference later in the year.
But IPM had minimal market awareness among prospects and key trade media; it was IPM’s first time at this conference; it had never conducted trade show media relations before; and there was less than three weeks until the event.
With no real “news” to announce, Element-R dug for angles for its PR campaign that might interest the media. The discovery: both CROs and pharmaceutical manufacturers find internal communication and project coordination to be common difficulties that can inhibit drug trials. The media pitch: “10 ideas that can help promote better drug trials.”
Results: Interviews were secured with trade reporters representing six leading U.S. and European pharmaceutical-related publications, including PharmaVoice, Scrip, Good Clinical Practices, Drug and Market Development, and FDA Insider. Upon follow-up with the editors the company was invited to contribute two feature articles.